A first of its kind study that attempts to answer why women apologize more often, and what everyone (including men) can do to change it.
At least it’s a hunch that many of us have. As our cultural dialogue around feminism has grown into a (I am woman hear me) roar, the idea that women over-apologize has gotten a lot of talk time. Yet we could find almost no quantitative research that explores what drives apologetic behavior.
So we developed our own study that looks deeper into the behavior of apologizing and what it means for the way people view each other and themselves — and we’re not sorry to say that what we found was pretty eye-opening.
Using “sorry” as a crutch for our real opinions and intentions exacerbates issues surrounding gender equality by making women appear and feel more subordinate.But, this isn’t just a women’s issue for women to solve. It’s an issue we can all benefit from tackling together.
“The Behavior of Apologizing,” Independent Study by Heat, October 2016
Online quantitative survey conducted with n=1,500 male and female respondents in the US. Ages 18-65.